“We hate agencies”: IABC’s Boutique Agency of the Year kicks-off 2020 with a slew of new account wins and awards, proving that business is better when there’s no title

The PR Department is taking 2020 by storm with the renewal of all its past accounts, expanded roles on several major mandates, new account and award wins


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TORONTO, May 25, 2020 – Typically under the radar and more concerned about promoting clients than itself, The PR Department is taking 2020 by storm with the renewal of all its past accounts, expanded roles on several major mandates, new account wins as well as the title of Boutique Agency of the Year for a second time in Canada.

Last week, the nineteen-year-old firm of big idea brokers were proud to be named Boutique Agency of the Year by IABC (Toronto) for a second time and to win two additional Awards for its 2019 Seven Days of Eggs for Tabasco and Egg Farmers of Ontario for social media and media relations, as well as a Gold Quill Award for the same campaign with IABC International.

Following unprecedented growth in 2019 marked by an increased demand from its clients to provide additional services, The PR Department is excited to announce a slew of new account wins including Travelpro, SIAL Canada, Elmhurst Milked and the Canadian Ophthalmology Society who join the company’s list of prestigious clients. In addition, the team is thrilled to see Maille (Unilever) come back after a year of absence and is celebrating the return of Clearly Canadian, a brand that they helped launch in 2014.

“All this is a clear testament to our creativity and strategic thinking,” explains Brigitte Foisy, President and Founder of The PR Department Inc. “It also reinforces our unique positioning as a middle ground between freelancers and big agencies. The PR Department offers high quality results without the hefty price tag of the big agencies merged with the agility of freelancers.  I always hated the format and the values of big agencies and our collaborative approach allows us to work hand-in-hand with clients to truly impact the bottom line no matter what channels we use to get there.  It’s about doing more with budgets, providing great ROI, connecting brands together, giving great value to consumers and giving back… just like we were down the hall!”

“For us, business is personal. We pride ourselves for our transparency and for working on our clients’ business like it was our own,” continues Debora Marques, VP for the company. “We don’t count time because our clients don’t count theirs, there are no titles here, it’s about getting the job done right. Our mandates are done when we exceed our clients’ objectives… it’s simple really!”


The group’s new website showcases their strong dedication to giving back. In fact, the co-owners have always donated 10% of their sales after tax to charities but this year, they decided to focus all their charitable giving and volunteer hours towards Woodstock (Ontario). By targeting a small town with less resources, the team hopes to see a greater impact for their contribution. Several initiatives have already been completed including a holiday event for families of DASO (Domestic Abuse Services Oxford) and a smaller project for the city’s less fortunate. The team at The PR Department hopes to continue to rally clients, friends and industry colleagues to join them in making a notable difference. With moms and youth at heart, each special project will be posted on the company’s website and social media accounts.


Headed by Founding partner Brigitte Foisy and executive VP Debora Marques, The PR Department is a one-stop shop that harnesses the power of senior creatives with years of experience in designing and implementing a full range of marketing-communications solutions. The award-winning team has racked-up awards over the past three years including Boutique Agency of the Year in Canada (IABC 2020 and 2018),  Best media relations campaign of 2020, 2019 and 2018 (IABC), Best social media campaign of the Year (IABC 2020), Marketing-Communications campaign of the year (2017), Activation of the year (IABC International 2017, 2018) as well as several other accolades for best use of events including making BizBash’s list of top 250 professionals in events in Canada. With offices in Montreal and Toronto, the company prides itself in making business personal by treating every account like it was their own.


To schedule an interview, to get high-res images, please contact The PR Department Inc. at 416.535.3939 at [email protected].