New Infrared Air Fryer by T-fal Sets Precedent for Fast and Flavourful Cooking While Substantiating the Brand’s Reputation for Innovation

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Toronto, August 6, 2024 – T-fal, the creator of cutting-edge cooking solutions, does it again! The brand responsible for revolutionizing home cooking with its continually evolving line of products designed to make life easier—and more delicious—is poised to change how we think about air frying with its latest technology: the new Infrared Air Fryer. The appliance capitalizes on T-fal’s air frying expertise and promises more robust flavour in a fraction of the time. This one-two punch is made possible by T-fal’s groundbreaking Infra Heat technology that allows the machine to heat up to 750 degrees Fahrenheit in seconds, eliminating the need for preheating and mid-cooking shaking, to cook food to crispy, juicy, healthier perfection.

 

Infrared technology has enjoyed a not-so-hostile takeover in recent years and can be found in everything from hair straighteners to face masks and even in saunas! Known to improve healing, reduce pain, boost endorphin levels and bioactivate neuromodulators, Infrared technology allows people to harness the benefits of the sun, without being exposed to harmful ultraviolet rays. Its popularity resides in the fact that Infrared rays penetrate deeper and more evenly, while preventing potential damage. And now, T-fal is utilizing the power of infrared heat to make the ultimate air fryer. Here’s how it works: T-fal’s technology minimizes convective heat and concentrates infrared heat on the food, cooking it consistently and evenly, without drying out, which allows it to retain up to 35% more of its juices. The Infrared Air Fryer reaches higher temperatures quicker, eliminating the need for pre-heating and cooking food faster, which translates into speedy meal prep—without compromising on flavour—for you! “Air fryers have become an indispensable part of the Canadian kitchen,” explains Jasmin Dugal, General Manager for Groupe SEB Canada, the maker of T-fal. “And we’re extremely excited for consumers to try the Infrared Air Fryer because it delivers on theseemingly impossible; speedier cook times with improved flavour and texture.” Air fryers are among the top three most used small appliances in Canadian kitchens, alongside toasters and microwaves. Their ability to help people cook healthier meals in a faster, more convenient way has made them a household staple, and the T-fal Infrared Air Fryer is raising the bar even higher! It has seven cook settings and achieves a true crispy finish without the unwanted fat, which aligns with Canadian consumers’ healthier lifestyle choices. The new settings also allow for more versatility when cooking, so it’s perfect for those adventurous home chefs who are looking to get a little more out of their air fryer.

What Sets the Infrared Air Fryer Apart:

– MAXIMUM HEAT & SPEED: Revolutionary Infrared technology heats up to 750°F in just 45 seconds – no pre-heating needed!

– LARGE 6L CAPACITY: Perfect for full meals or serving 2-4 people, making family dinners a breeze.

– NO-SHAKE BASKET DESIGN: Exclusive 360° airflow ensures even and crispy results without the need for shaking, locking in juices and enhancing flavours.

– SEVEN VERSATILE COOKING PROGRAMS: Includes Air Fry, Broil, Roast, Bake, Reheat, Toast, and T-fal’s exclusive “Crispy Finish” for a perfect touch.

– PREMIUM INFRA-HEAT™ TECHNOLOGY: Experience precise, direct heat penetration every time for crispier and juicier results.

– CRISPY FINISH PROGRAM: Achieve the perfect finish by adding +2 minutes at the end to give a boost of Infrared-Heat for mouth-watering results and to achieve a professional sear-like finish.

– CRISPER TRAY: Removable and dishwasher safe for easy cleanup, saving you time and effort.

 

 

The Evolution of the Air Fryer

As the pioneer of the air fryer technology back in 2007, T-fal ushered in a healthier way of cooking using little to no oil with the launch of Actifry, revolutionizing home cooking by offering a healthier alternative to traditional frying methods. Since then, the unit has seen tremendous evolution and has now become one of the leading brands globally with more than 2,302,004 units sold since 2009 in Canada alone.

 

The new Infrared Air Fryer will be available this month at Canadian Tire, Amazon,
Best Buy across Canada as well as Walmart.ca for the suggested retail price of $169.

 

About T-fal The Infrared Air Fryer is the latest innovation in T-fal’s long tradition of cutting-edge cookware and appliances that started with the world’s first non-stick pan invented by French engineer, Marc Grégoire, in 1954. Since then, the brand has built their reputation and business strategy around satisfying the needs of consumers. Driven by innovation in both function and design, in addition to non-stick cookware, T-fal is the world leader in irons, pressure cookers and small cooking appliances. Since 1956, they have consistently set new trends in the world of housewares here in Canada and in more than 120 countries around the globe. All T-fal products are conceived and manufactured based on one concept: to make life easier without compromising results. T-fal Canada is a division of Groupe SEB Canada Inc. Discover the world of T-fal at www.t-fal.ca.

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For more information, press images, samples or to schedule an interview with a T-fal representative, please contact The PR Department: 416 535-3939; [email protected]