“ What gets measured gets managed.”
– Peter Drucker
Peter Drucker was right when he wrote: “What gets measured gets managed.” We agree! Ultimately, marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. When considering the complexity of the consumers’ path to purchase and the variety of channels being used on this journey today, tracking your capital expenditures by marketing channel is critical to empowering you to make better informed decisions and enabling continuous course correction.
Because our marcom plans are always built with a multi-layered approach, our marketing metrics are too. We believe that a model that takes into account multiple touch points will likely be most effective to evaluating the success of the overall efficacy of your marcom initiatives. By tracking the progress and performance of the multiple channels versus the incremental dollar spent towards defined key performance indicators (KPIs), we are able to provide you with a roadmap to driving down your marketing costs.
We’re proud to introduce Brandology, a trademarked, proprietary multi-channel analysis system that measures what is important to you. By merging several qualitative and quantitative measuring tools, we are able to demonstrate the effectiveness of campaigns across all marketing channels. Whether you are looking to track digital marketing performance, SEO progress, reach of your media relations efforts or your social media growth, Brandology provides accountability towards the KPIs put in place.
Strategic and Creative
Understanding your business, your target customer, your challenges and your goals enables us to create a custom plan on how to get you where you want to be. Because your audience is not all in “one place” we use a multi-channel approach that includes as many components of the marketing mix including Earned, Owned, Shared, Paid and Experiential marketing tactics.
Establishing Goals
Goal setting ensures you have something to strive for. Looking to generate organic traffic to your website, reach a broader audience on social media, get a higher email click-through rate, increase brand awareness? We can help with that! These are all valid goals to aim for that can be backed by data that we will gather throughout your campaign. Depending on your particular plan and marketing efforts, together we will set out the KPIs that are important to you in order to evaluate success. Narrowing down your reporting to include the most relevant KPIs will reflect what success looks like for your brand. This could be:
- Funnel Conversion Rates
- Brand awareness
- Customer engagement
- Marketing spend per customer
- Return on marketing investment
- Customer acquisition cost (CAC)
- Contest or promo or event participation
- Reach, engagement, click-throughs
And so much more!
Analytics
From the beginning of the campaign, we will measure the impact of our actions to enable us to readjust our aim. Depending on your needs, reports will be provided to you in the format of your choice, as often as needed.
We’re fast & adaptable
Brave & decisive
Simple yet detailed oriented.
Brave & decisive
Simple yet detailed oriented.
Choose an agency that shares your passion
and your drive while taking YOUR interest first!
